Captions What are Captions?Ĭaptions are bits of text that correspond with the spoken words or sound effects in the video. If the movement or actions in the video are important to the content, a transcript will probably not be ideal. This is best for podcasts, interviews, essays, or speeches. Transcripts are ideal to make video accessible when the content is mostly informational. For example, you might put timing marks where an interviewer asks a question, or where the video content changes topic or direction. It may also be helpful in a transcript to include coordinating timing marks showing where the transcript interacts with the video. Even if some sections appear to be outside the point or purpose of the video, skipping them means straying from the content of the video too far and making the transcript inaccurate. Whole sections or sentences should not be skipped. This means that stutters or hesitations might be excluded, unless they affect the mood or understanding of the content. To make videos accessible using transcripts, the transcript should contain the substance of the video. Transcripts What Are Transcripts?Ī transcript is a full, written account of the monologue, dialogue or sound effects in the video. On the other hand, shorter videos with more action will probably use captions. For example, some podcasts include transcripts for hearing impaired users and for SEO value. Which method you choose will depend on the purpose and type of video you have. This might include a text transcript, posted on the same page as the video, or captions throughout the video. To make a video accessible, you must provide text representation of sound. Use the Web Accessibility Checklist to Find Out How to Make Videos Accessible There are also best practices for videos with captions or transcripts that we’ll discuss further in the post. There are several ways to do this, some which are more clear and others which take less time. Videos need either captions or transcripts for to be most effective for most users. In this case, videos without captions would be ineffective. This also indicates that users on other, similar social media also watch media without sound. This probably represents mobile users who might not have headphones or might be watching in a noisy environment. An estimated 85% of users watch Facebook video without sound. Video captions are also important for anyone who does not watch video with sound. Since relevant posts show up higher on a SERP and posts that appear higher generate more traffic, videos need captions to improve organic search traffic. This tells search engines more about the content of the video and whether it suits a particular search query. Search engines can read the text files attached to videos containing captions or the transcripts contained on a page. This is partially because search engines can “read” the content of videos when they are accessible. Videos with captions or transcripts have been shown to improve SEO and gain higher position on search engine results pages (SERPs) than videos without captions or transcripts. Though these aspects are important, accessible videos also have other benefits. Captions are also required for videos to be accessible for people with complete or partial hearing loss. Videos need captions to meet ADA website accessibility requirements. In this blog post, we’ll explain ways to make your video accessible, and tools you can use to add subtitles quickly and easily. Making videos accessible to all internet users not only helps improve your SEO, but it also makes your videos more enjoyable. They generate more engagement and shares than pictures or text, and there are more videos online than ever before. Videos have quickly become the preferred format for information sharing.
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